Even though your mobile website should be similar to your desktop website, there are some things that you must have on your mobile website that you may or may not already have on your desktop website. The two sites are very different, even though they are for the same function or purpose, more or less. The users that access your website on either platform, mobile or personal computer, they are accessing it from very different sources of technology, and their browsing experience is different.
To make sure that your mobile website is in tip top shape, here’s a check list of 5 things you must have, and you must have them.
- Social media. The majority of mobile users are connected to social media, typically Facebook and Twitter, but depending on your target market, the social media tools may be different. Generally it’s important to be in the networks with your customers and that means you have to include these easy links on your mobile website. You can take it a step further (if you have a mobile commerce store) and add ‘share’ buttons for each item, allowing users to easily click to share with their Facebook friends or Twitter followers.
- Mobile web video. Video content is currently a hot trend, not only in the business world. People like to see visuals, they like to hear sounds, and they enjoy graphics and cool story lines. You can upload video content about your products or business, or you can use video content to market other things, like behind the scenes action or even a video blog. But you should have at least one video on your mobile website (and desktop website for that matter).
- Clear navigation. On a mobile device, even if it’s a tablet, the display screen has limited space, so you have to plan accordingly. Your navigation should be very clear and useful. You won’t be able to include the links to every single thing on your homepage, but you can categorize and eventually lead the customer to where they want to go. Generally it’s good to have the very basics as the mobile homepage, such as: Shop, Contact, About, and social media links. Decide for yourself what are the most important links for your website.
- Call to action. Since your users are obviously on a mobile device, and most likely a smartphone, you need to have a call to action button. This is like a simple button that users can just tap and a call to that number is initiated. It’s easy for customers to quickly dial your number, and if you have several numbers, it can help them find the right service they need.
- Mobile commerce. Of course, this goes for all the websites that have an e-commerce store already. Set up mobile commerce so users can browse your e-store and make purchases directly from their mobile device. It’s an easy way to add some more business for mobile users. And besides, some people like to browse while they’re on the train home, and who knows if they discover something they simply must have?
Make sure your mobile website is able to provide all of the customer’s needs and wants, because sometimes a customer doesn’t know what they want until you give it to them. So let’s get your mobile web design started!